How Many Questions Of Marketing-Cloud-Email-Specialist Test Questions

NEW QUESTION 1
A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.Which tool will produce the audience?

• A. Audience Builder
• B. Drag and Drop Segmentation
• C. Query Activity
• D. Guided Send

Answer: B

NEW QUESTION 2
A marketer uses Email Approvals. In which send process must an email have an"Approved" status prior to send? (Choose 3)

• A. A/B Tests
• B. Scheduled Sends
• C. Send Previews
• D. Triggered Sends
• E. Test Sends

Answer: ABD

NEW QUESTION 3
Northern Trail Outfitters' marketing team includes the nearest store tocustomers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?

• A. Create an automation to begin when Information changes on astore object using a workflow rule.
• B. Create a scheduled automation to import the file on a recurring basis with store information.
• C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
• D. Createa file drop automation to initiate when the store's data extension is updated via import.

Answer: C

NEW QUESTION 4
NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2 answers

• A. A From Name for each store location
• B. A dynamic From Name that pulls in the store location
• C. A new delivery profile that pulls in store location in the footer
• D. A new send classification for holiday promotions

Answer: BD

NEW QUESTION 5
Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importingsubscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?

• A. Make the First Name and Last name columns Primary Keys
• B. Ensure the Nullable property is unchecked for the First Name and LastName columns
• C. Check the Nullable property for the First Name and Last Name columns
• D. Set up a default value for the column

Answer: B

NEW QUESTION 6
Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

• A. Scheduled Automation > SQL Query Activity > File Transfer Activity
• B. File Drop Automation > Data Extract Activity > File Transfer Activity
• C. Scheduled Automation > Data Extract Activity > File Transfer Activity
• D. File Drop Automation > SQL Query Activity > File Transfer Activity

Answer: B

NEW QUESTION 7
What is triggered automation?

• A. An automation that is triggered based on a schedule that has been defined
• B. An automation that is initiated when a designated value in a data extension is changed
• C. An automation that is initiated whena file is dropped into a designated Enhanced FTP Folder
• D. An automation that triggers an email to be sent based on a user Initiated Email definition

Answer: C

NEW QUESTION 8
A marketer needs to test personalized content in an email prior to sending. How can the marketer easilyminimize the possibility of someone unsubscribing during the testing process?

• A. Create a version of the email that does not include the unsubscribe link.
• B. Deselect the option to Enable System Generated Links in the Test Send.
• C. Send to a Test Data Extension via the Send Flow.
• D. Send the marketing team a link to the Subscriber Preview of the email.

Answer: C

NEW QUESTION 9
Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)

• A. SQL Query activity
• B. Data Extract activity
• C. Filter activity
• D. Segment activity

Answer: AC

NEW QUESTION 10
Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

• A. Ensure the Nullable box is not checked for the First_Name field
• B. Fill in the source data with "Valued Customer" for each blank First_Name field
• C. Mark First_Name as the Primary Key
• D. Make "Valued Customer" the Default Value for the First_Name field

Answer: D

NEW QUESTION 11
Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?

• A. Smart Capture
• B. Publication List
• C. List Detective
• D. Filtered Group

Answer: D

NEW QUESTION 12
Which app do you use to set the default greeting option?

• A. Distributed Marketing Administration
• B. Distributed Marketing Settings
• C. Journey Builder
• D. Administration

Answer: A

NEW QUESTION 13
Whatcan a marketer do to enhance a Welcome Series campaign? (Choose 2)

• A. Require that the subscriber refer a friend
• B. Personalize email content
• C. Send three emails on the first day after sign-up
• D. Share the email program's value proposition

Answer: BD

NEW QUESTION 14
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

• A. Include a "Contact Us" link in the footer.
• B. Use a clear "From" name that is easily recognized.
• C. Include a physical mailing address of the company.
• D. Use animated emojis in subject lines to draw the eye.

Answer: BC

NEW QUESTION 15
A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.
In which two ways should the data extension and import be configured? Choose 2 answers

• A. Select the updatetype "Overwrite"
• B. Ensure the data extension has a Primary Key
• C. Select the update type "Add and Update"
• D. Select the update type "Add Only"

Answer: CD

NEW QUESTION 16
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of thesystems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

• A. Import unsubscribes into a dataextension, then update status with a query.
• B. Create an automation triggered on unsubscribes from the other system.
• C. Create a suppression workflow for the unsubscribed accounts.
• D. Import unsubscribes with the appropriate status into All Subscribers.

Answer: D

NEW QUESTION 17
Which two best practices should thecustomer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers

• A. Plan for content to be used cross-channel, eliminating duplicates.
• B. Create folders for each type of uploaded content.
• C. Import all content up front, rather than piece by piece.
• D. Optimize the way content is stored with a naming convention.

Answer: AD

NEW QUESTION 18
Northern Trail Outfitters (NTO) wants to leverage ContentBuilder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?

• A. Create dynamic content with a SQL Query activity.
• B. Create a template-based email using dynamic content.
• C. Create multiple versions of the email for loyalty and non-loyalty members.
• D. Create a template and lock content In the template.

Answer: A

NEW QUESTION 19
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