What Free Marketing-Cloud-Email-Specialist Exam Guide Is

NEW QUESTION 1
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?

• A. Opting customers in automatically
• B. Personalized recommendations
• C. Sending multiple emails in one day
• D. Preventing customers from opting out

Answer: B

NEW QUESTION 2
A marketer needs to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants of to minimize the number of invalid email addresses on the list, and add a level of security when usingWeb Collect functionality. What is the optimal way to accomplish this task?

• A. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks.
• B. Configure to return an error message for any email address that does not conform to standard conventions.
• C. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number.
• D. Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect.

Answer: B

NEW QUESTION 3
A marketer wants to run an Account Send Summaryreport. Which option can be configured when running this report? (Choose 3)

• A. Report results delivery location
• B. Report results file format
• C. Error report log location
• D. Date range parameters
• E. Error handling parameters

Answer: ADE

NEW QUESTION 4
Which tactic will improve deliverability for a new sender?

• A. Send email during the holiday season when new senders are less likely to be detected
• B. Send email to a minimum of 35,000 subscribers per ISP per day
• C. Send email to ISPs that have been notified of the new sender
• D. Send email to the most active and engaged customers

Answer: D

NEW QUESTION 5
NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards JourneyBuilder due to the available activities. Which three Canvas Activities are available in Journey Builder?
Choose 3 answers

• A. Wait Until
• B. Query Activity
• C. Decision Split
• D. Post to Facebook
• E. Send SMS

Answer: ACE

NEW QUESTION 6
A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)

• A. Drag & Drop Segmentation
• B. Data Extract Activity
• C. Send Definition
• D. Query Activity

Answer: AD

NEW QUESTION 7
Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale."
Whatfeature should be used to target these members?

• A. Email Send Report
• B. Group Refresh
• C. Engagement Split
• D. SQL Query Activity

Answer: C

NEW QUESTION 8
A Marketer Sends an email to a Sendable data extension. The Data Extension has a Subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the AllSubscriber Lists.

• A. The email will be sent to the email address stored on All Subscriber Lists
• B. The email will be sent to the email address stored on Data Extension
• C. The email will be sent to the field marked as the Primary Key
• D. The email will besent to the subscriber Key on All Subscribers List

Answer: A

NEW QUESTION 9
The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.
How should the scheduled automation be configured to achieve this?

• A. SQL Query Activity > Data Extract Activity > File Transfer Activity
• B. Filter Activity > SQL Query Activity > File Transfer Activity
• C. Rlter Activity > File Transfer Activity > Data Extract Activity
• D. Data Extract Activity > SQL Query Activity > File Transfer Activity

Answer: A

NEW QUESTION 10
Which recipient option isavailable with Simple Send? (Choose 2)

• A. Group
• B. Data Filter
• C. Data Extension
• D. Audience
• E. List

Answer: AE

NEW QUESTION 11
NTO email teams creating a reusable content block for its deals to run with campaign, NTO will cross promote these campaign in other emails in a single column content area this content will have one Image with text below it, how can the NTO email team create one content area
and reuse it across other emails using content builder without writing any custom html.

• A. Create an image content block that accommodates pictures
• B. create a free flow content block that accommodates text and images
• C. create an html content block and code the content by hand
• D. create a text content block that accommodates text

Answer: B

NEW QUESTION 12
Which one in NOT an offline tactic for capture email addresses?

• A. Inbound Sales calls
• B. Acquiring email for loyalty programs in store
• C. Request email duringcheckout
• D. Surveys at the counter
• E. Acquisition associated with a receipt or ticket delivery

Answer: D

NEW QUESTION 13
What is a true statement about Subscriber Key? (Choose 3)

• A. SubscriberKey allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
• B. Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
• C. SubscriberKey and Primary Key are interchangeable terms
• D. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
• E. Subscriber Key determines what update types will be available when importing data

Answer: ABD

NEW QUESTION 14
NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emailsto be responsive. Which two techniques should be used? Choose 2 answers

• A. Include @media query CSS in the email
• B. Use a Basic, Empty or Themed Template in Content Builder
• C. Use inline CSS styling on all HTML elements
• D. Include style="display:block" on all images

Answer: AC

NEW QUESTION 15
Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the companyuse?

• A. Shared Emails
• B. Shared Portfolio Items
• C. Shared Data Extensions
• D. Shared Publication Lists

Answer: D

NEW QUESTION 16
What does the validate tool check for? (Check all that apply)

• A. The presence of an unsubscribe link
• B. Invalid email address
• C. A physical mailing address
• D. Correct syntax for attributes
• E. That each content area specified in the dynamic content rule exists

Answer: ACDE

NEW QUESTION 17
A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not contain a way to opt out.
What can be inferred about this email?

• A. The email is commercial and not required to contain an opt-out link.
• B. The email is transactional and not required to contain an opt-out link.
• C. The subscriber can reply with 'opt out" in the email body to be removed.
• D. The subscriber can mark the email to signify it is spam.

Answer: B

NEW QUESTION 18
A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture.Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)

• A. Refresh the data filter
• B. Add to Data Extension
• C. Send the email via Triggered Send
• D. Add a new subscriber to a list

Answer: BC

NEW QUESTION 19
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