Most Recent Marketing-Cloud-Email-Specialist Free Demo For Salesforce Certified Marketing Cloud Email Specialist (SP19) Certification

NEW QUESTION 1
Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers’ preferences when creating emails? (Choose two.)

• A. Create dynamic rules based on customers’ preferences in order to send specific content.
• B. Use AMPscript to dynamically pull in content associated with customers’ preferences.D18912E1457D5D1DDCBD40AB3BF70D5D
• C. Send customers one email per preference choice to ensure customers receive what they want.
• D. Create emails to include all preference options so that customers don’t miss any content.

Answer: AB

NEW QUESTION 2
A national public university distributed anewsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers

• A. Images showing how the email rendered on different devices
• B. Number of clicks from mobile devices
• C. Performance data on the Overview tab
• D. Subscribers who click on a specific link

Answer: CD

NEW QUESTION 3
The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing subscribers.
Which method should the team use to accomplish this goal?

• A. Create a list of inactive subscribers and suppress them from campaigns.
• B. Remove inactive subscribers from the target population.
• C. Create a re-engagement campaign for all subscribers asking to opt-in again.
• D. Create a re-engagement campaign for inactive subscribers asking to opt-in again.

Answer: D

NEW QUESTION 4
Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?

• A. Schedule Starting Source > Data Extract Activity > File Transfer Activity
• B. File Drop Starting Source > SQL Query Activity > File Transfer Activity
• C. Schedule Starting Source > SQL Query Activity > File Transfer Activity
• D. File Drop Starting Source > Data Extract Activity > File Transfer Activity

Answer: D

NEW QUESTION 5
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a LifetimeMember list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure the 7,000 subscribers that exist on both lists do NOT receive the same email twice?

• A. Suppression List
• B. Exclusion Script
• C. Domain Exclusion List
• D. Exclusion List

Answer: B

NEW QUESTION 6
A national landscaping company wants to send targeted emails tocustomers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both dataextensions. Which two tools could be used to segment the data? (Choose two.)

• A. Data Extract Activity
• B. SQL Query Activity
• C. Send Definition
• D. Filters

Answer: BD

NEW QUESTION 7
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension thatcontains all new subscribers from the previous week. What would the marketer create to automate the send and save time?

• A. A User initiated Email
• B. A Simple Send Email
• C. A recurring Send Schedule via Guided Send
• D. A Transactional Send Classification

Answer: C

NEW QUESTION 8
A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior knowledge of SQL. Which tool he would use:

• A. Scheduled Send Emails
• B. Predictive Email
• C. Journey Builder
• D. Automation Studio

Answer: D

NEW QUESTION 9
A marketer for Northern TrailOutfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers

• A. Personalization Strings
• B. Delivery Profiles
• C. AMPscript Lookup
• D. Sender Profiles

Answer: A

NEW QUESTION 10
What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?

• A. Style Block
• B. Code Snippet
• C. Script Activity
• D. Free Form Code Block

Answer: A

NEW QUESTION 11
What must be configured in a MarketingCloud account to use the import wizard?

• A. Enhanced FTP
• B. File Transfer
• C. Data Loader
• D. Encrypted FTP

Answer: A

NEW QUESTION 12
Which method of storing subscriber information allows a company to do extensive external audience segmentation including additional1:1 subscriber data the company wants for a send, and to import the data quickly?

• A. Lists
• B. Data Extensions
• C. Lists and Data Extensions
• D. Active Audiences

Answer: B

NEW QUESTION 13
As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?

• A. Import Activity
• B. File Transfer Activity
• C. Group Refresh
• D. Query Activity

Answer: C

NEW QUESTION 14
Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance itsemail viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?

• A. Web Paste
• B. Text only
• C. Template Based
• D. HTML Paste

Answer: D

NEW QUESTION 15
What information and data about the performance of an individual send can be exported from the tracking details?

• A. Subscribers who click on a specific link
• B. Images showing how the email rendered on different devices
• C. Number of clicks from mobile devices
• D. Performance data on the Overview Tab

Answer: AC

NEW QUESTION 16
A 15 person management team wants to review test emails built in email studio prior to live deployment based oncontent that is personalized for them but it clearly noted as a test email what is the safest most effective way for a marketer to accomplish this task without the compromising email content.

• A. create a list composed of the management team prepare test tothe subject and use the send flow to send email to the list.
• B. find each individual with subscriber preview and test send to each individual recipient
• C. create a test data extension composed of the management team and test send to the test data extension
• D. create a data extension composed of the management team create a user initiated send definition, select the email prepare test to the subject, select the data extension and send the email.

Answer: D

NEW QUESTION 17
A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?

• A. Responsive Web template
• B. Media template
• C. Mobile-optimized template
• D. Standard template

Answer: C

NEW QUESTION 18
How can AMP script customize email messages?
A: Provide advanced content personalization
B: Insert responsive content based on the user's viewing device.
C: Automate the flow of creating email messages.
D: Automate the template creation process.
Northern Train Outfitters wants to display different content areas based on the subscriber data.
What can be used to accomplish this? Choose 2 answers

• A. Profile Mapping
• B. AMP script
• C. Dynamic Content
• D. Personalization Strings

Answer: BC

NEW QUESTION 19
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