The Most Up-to-date Guide To Marketing-Cloud-Email-Specialist Free Practice Exam

NEW QUESTION 1
Northern Trail Outfitters has a strict policy that requires the legal team and marketing team to approve emails featuring professional athletes
What Approval Workflow should be used for this requirement?

• A. Custom Workflow
• B. Multi-Team Workflow
• C. Two-Step Workflow
• D. Standard Workflow

Answer: B

NEW QUESTION 2
A marketer is building a highly personalized email that is sent daily to one million subscribers. The dataneeded for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?

• A. Profile Management
• B. File Triggers
• C. SQL Query Activities
• D. Data Filters

Answer: C

NEW QUESTION 3
Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

• A. Keep SPAM complaints under 10%
• B. Keep SPAM complaints under .01%
• C. Make unsubscribe easyand honor immediately
• D. Email never mandatory for customer interaction
• E. Accurately identify the sender in the header information.

Answer: BCD

NEW QUESTION 4
NTO just hired a new associate whose …email is going to start creating and deploying the companies’ monthly campaigns and NTO need to ensure that no mistakes are made. Which two elements of the sent can be reviewed with approvals? Choose two answers

• A. hyperlinks
• B. from name
• C. send count
• D. subject line

Answer: BD

NEW QUESTION 5
Which segment can be manually refreshed under Actions? (Choose 2)

• A. Random Group
• B. Filtered Data Extension
• C. Standard Data Extension populated by a Query
• D. Filtered Group

Answer: BD

NEW QUESTION 6
What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)

• A. Thesubscriber is unsubscribed from the publication list applied to the send
• B. The subscriber is added to the enterprise global unsubscribe list
• C. The subscriber is deleted completely from the sending account
• D. The subscriber is removed from the List used for the Send

Answer: AD

NEW QUESTION 7
Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)

• A. Personalization Strings
• B. Profile Mappin
• C. AMPscript
• D. Dynamic Content

Answer: CD

NEW QUESTION 8
Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails. What best practice should NTO employ?

• A. Use one file type for all images in the email.
• B. Keep total weight with images at 800KB or lower.
• C. Increase DPI and file size for image display.
• D. Rely on image-only emails to engage subscribers

Answer: B

NEW QUESTION 9
NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPScript to reference data in a second, nonsendable data extension named Loyalty Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a unique relationship with the Loyalty Member Profile Data Extension?

• A. Email Address
• B. Loyalty Member Status
• C. Loyalty Member ID
• D. Full Name

Answer: C

NEW QUESTION 10
Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

• A. Responsive Design
• B. Desktop-centnc Design
• C. Static Design
• D. Mobile-aware Design

Answer: D

NEW QUESTION 11
Northern Trail Outfitters sent three differentemails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?

• A. Include Measures within a Filter
• B. Email Comparison Report
• C. Email Send Report
• D. Compare Email Sends on the Tracking page

Answer: D

NEW QUESTION 12
What is a table within the application database that stores sendable subscriber data as well as relational data like purchases, inventory, rewards programme data?

• A. Data Table
• B. Data Extension
• C. Data List
• D. List
• E. Subscriber Table

Answer: B

NEW QUESTION 13
Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio tosend shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?

• A. Import File Activity > Send Email
• B. Import File Activity > File Transfer Activity > Send Email
• C. File Transfer Activity > Send Email
• D. File Transfer Activity> Import File Activity > Send Email

Answer: D

NEW QUESTION 14
NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?

• A. Filter Activity
• B. Data Filter
• C. SQL Query
• D. Filtered Group

Answer: A

NEW QUESTION 15
When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

• A. A callto action can be text or an image based button
• B. A call to action should be direct and action-oriented
• C. A call to action below the fold performs best
• D. Text buttons receive more clicks than graphics

Answer: CD

NEW QUESTION 16
A team wants toimport a fife with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?

• A. Choose the appropriate date format.
• B. Name the new import definition.
• C. Map the attributes in the file.
• D. Select the delimiting character.

Answer: C

NEW QUESTION 17
What is an Automation Studio activity? (Choose 3)

• A. Wait Activity
• B. Send Email
• C. Triggered Send
• D. Transfer File Activity
• E. A/B Test Send Activity

Answer: ABD

NEW QUESTION 18
A customer leverages transactional messages to send order confirmations. What type of message should be used in this situation?

• A. Test Send
• B. User-Initiated Email
• C. Send Flow
• D. Triggered Email

Answer: D

NEW QUESTION 19
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