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Q31. Which IBM product increases the speed of socialbusinesses, and can be considered as the action behind social businesses, making them more nimble?

A. IBM Lotus Organizer

B. IBM Sametime

C. IBM Lotus Symphony

D. IBM Rational Application Developer

Answer: C


Q32. What affects the value and strategy of Social Business for your customer?

A. The value of Social Business isthe same for every customer.

B. The value is determined by how much they buy.

C. Depends on their industry, where they are in that industry, what their key differentiators are.

D. Only Internet-based companies get value from Social Business.

Answer: C


Q33. What is one of the key strategies that companies should be looking at to build a social business agenda?

A. Align your strategy for maximum profit

B. Gainsocial trust

C. Engage your IT manager as the leader of your social business agenda

D. Network your entire infrastructure with bi-directional, unfettered Internet access

Answer: A


Q34. What can Social Business can be defined as?

A. A subset of Social Media

B. Applying social tools across the entire organization for a broader return on investment

C. External-facing channels that only Public Relations andMarketing utilize

D. Popular sites like Facebook and Twitter that only distract workers

Answer: B


Q35. A key part of Engaging Through Experiences, a social exceptional experience should be integrated, interactive, and .

A. Insulated (private)

B. Identifying (personalized)

C. Informational (helpful)

D. Incredible (awesome)

Answer: B


Q36. Which product line represents the front-end and people-focused area of IBM's Social Business platform?

A. IBMCollaboration Solutions

B. IBM Cognos

C. IBM WebSphere

D. IBM eCommerce

Answer: C


Q37. What is the best way to tell if your social software sales session went well with your customer?

A. When you have finished all of your slides

B. When you have polite nods from your attendees

C. When you have a drawing showing ideas that cover a compelling personalizedsocial software solution for that customer

D. When they ask to connect to you via LinkedIn

Answer: B


Q38. What new area of focus should customers concentrate on with today’s increasingly instrumented and interconnected world?

A. Re-engineer corporate structures

B. Deliver new systems

C. Store more data

D. Smarter business decisions

Answer: D


Q39. Which is the appropriate response when a customer brags that it is their people that differentiate them from the competition?

A. Machines are more reliable thanpeople.

B. Your people are costing you too much money. Let me show you how to replace them with computers.

C. People don't add to the shareholder value, only profits do.

D. What better way to leverage those people in your organization than by letting them utilize social business tools to make them more engaged, transparent, and nimble

Answer: D


Q40. If two companies have the same social business goals (like getting closer to their customers) their strategies can be quite different due to their . Remember, eats strategy for lunch!

A. Location

B. CEO

C. Stock price

D. Culture

Answer: A,D