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New Adobe 9A0-412 Exam Dumps Collection (Question 4 - Question 13)

Q4. An analyst needs to provide a URL to the marketing team that can be used to track paid search campaign activity. The analytics implementation is c capture the value of the u201ccidu201d query parameter, and set that as the value of s.campaign.

Which URL can be used to measure the paid search campaign activity?

A. www.site.com/home.html?cid=paid_search-google

B. www.site.com/home.html&utm_cid=paid_search-google

C. www.site.com/home.html&cid=paid_search-google

D. www.site.com/home.html?utm_cid=paid_search-google

Answer: D


Q5. An analyst is running the Marketing Channel Overview report and notices that there is no revenue credited to their social media campaigns. At this there are many campaigns on Facebook that use the tracking code query parameter, "cid=social." Exhibits 1 and 2 show how the social traffic is configured processing rules of the Marketing Channel Report.

What change should the analyst make to the Marketing Channel processing rules?

A. The u201cSocial Campaignsu201d processing rule should be set so the tracking code contains "Social".

B. The "Social Networks" channel should be changed to set the channel's value to u201cTracking Codeu201d.

C. The u201cSocial Campaigns" marketing channel should be before the u201cSocial Networks" channel in processing order.

D. The "Social Networks'' processing rule should be changed to a condition of u201cAnyu201d.

Answer: A


Q6. The analyst needs to report on URLs for a site using the segment in the exhibit. The pages report is capturing page urls.

The groups below represent visits in Adobe Analytics captured during the reporting period:

Group A:

www.acme.com/Beauty_&Fragrance/perfume

www.acme.com/Beauty_&Fragrance/foundation

www.acme.com/Beauty_&Fragrance/powder

Group B:

www.acme.com/BeautyandFragrance/perfume

www.acme.com/BeautyandFragrance/foundation

www.acme.com/BeautyandFragrance/powder

Group C:

www.acme.com/ Cosmetics/foundation

www.acme.com/ Cosmetics/powder

www.acme.com/Cosmetics/perfume

Group D:

www.acme.com/Beauty&Fragrance/perfume

www.acme.com/Beauty&Fragrance/foundation

www.acme.com/Beauty&Fragrance/powder

A. Group D

B. Group C

C. Group A

D. Group B

Answer: A


Q7. Which statement is true regarding the segment if u201cequalsu201d was changed to u201cdoes not equalu201d?

A. This segment includes hits with 2 units attributed to display

B. This segment include hits with 6 units attributed to affiliate

C. This segment includes sessions with 6 units attributed to organic search

D. This segment includes session with 2 units attributed to direct

Answer: C


Q8. An analyst needs to create a report using a mix of pages viewed by visitors and custom events to understand where visitors abandon the process.

Which type of report should the analyst create?

A. A custom event funnel within Reports

B. A failout analysis within Workspace

C. A pathing report within Reports

D. A PathFinder report within Workspace

Answer: B


Q9. The logic between the two containers changes from "Or" to 'And'. What is the result?

A. The number of orders stays the same segment population increases.

B. The segment population stays the same orders decreases

C. The number of orders increases.

D. The segment population decreases.

Answer: A


Q10. An analyst needs to deliver a Workspace report to the members of the executive team on a weekly schedule in a form that is easily consumed.

How should the analyst schedule the delivery of this Workspace report?

A. Send the HTML version of the Workspace to the u201cExecutiveu201d user group

B. Send the Excel version of the Workspace to the "Executeu201d email addresses

C. Send the CSV version of the Workspace to the "Execute" publishing list

D. Send the PDF version of the Workspace to the "Executeu201d user group

Answer: A


Q11. In the image of the funnel shown in the exhibit, which statement is true if the number of orders doubles?

A. Average orders per click-through increases

B. Average revenue per order increases

C. Average revenue per click-through decreases

D. Average orders per checkout decreases

Answer: B


Q12. An analyst needs to share a Workspace with a select group of individuals that may change over time. Which process should the analyst follow?

A. Add the Workspace to the user group from the Admin console

B. Share the Workspace with the user group from within the Workspace

C. Select the u201cShareu201d option and add each individual that needs to access the project from the Workspace

D. Select the u201cShareu201d option, create a new custom group for the set of users, and share the project with that group from the Workspace

Answer: A


Q13. Using the Adobe Analytics suite of tools, which two tools should an analyst use to identify abnormalities in a given report? (Choose two.)

A. Segment comparison in Workspace

B. Anomaly detection in Adobe Analytics Reports

C. Tracking code in Adobe analytics Reports

D. Processing Rules in Adobe Analytics Admin

Answer: BD


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