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New Adobe 9A0-412 Exam Dumps Collection (Question 1 - Question 10)
Question No: 1
Please answer the question using the segment in the exhibit.
Which statement is true regarding the segment if u201cvisitu201d was changed to u201chitu201d?
A. The segment population will decrease
B. The segment population will increase
C. The number of product views will be less than two
D. The number of product views will be greater than two
Answer: D
Question No: 2
A marketing organization has ongoing marketing efforts across multiple channels. In the past, the organization utilized the following URL parameter their efforts:
mpid: to identify the marketing agency partner afid: for affiliate ID
campId: to track the campaign ID itrkid: for internal campaigns offerid: tracks the special offer ID
The marketing manager asks the analyst to provide an example URL that the team can replicate.
What is a valid landing page URL with appropriate values?
A. domin.com/landing-page/&afID=value&CAMPid-value&itrkId=value&mpid=value&offerid=value
B. domin.com/landing-page/?cid=123wes?afid=value&campid=value&itrkId=value&mpid=value&offerid=v
C. domin.com/landing-page/mpid=value&afid=value&campid=value&itrkid=value&offerid=value
D. domin.com/landing-page/?mpid=value&afid=value&campid=value&itrkid=value&offerid=value
Answer: B
Question No: 3
What is the correct order of steps that are needed to set up a classification rule in the Rule Builder?
A. Add a rule set > select the report suite and a variable > add rules, test the rules > activate the rules
B. Add a rule set > add a rule, test the rules > activate the rule
C. Add a report > add a segment > create rules > test the rules > activate the rules > share the report
D. Add a report suite > select the variable > add rules > test the rules > activate the rules
Answer: C
Question No: 4
An analyst is building a dashboard in Microsoft Excel using Adobe Report Builder and needs to pull page views by day for mobile visits from natural search engines. Segments have already been created in Adobe Analytics for the following:
- Visits from Natural Search Engines
- Visits from Mobile Devices
How should the analyst apply segments to the Adobe Report Builder request for page views for mobile devices from natural search engines?
A. Use segment stacking in Adobe Report Builder to combine the two segments above
B. Pull an Adobe Report Builder request for both segments and take the difference of the results
C. Pull an Adobe Report Builder request for both segments and add the results
D. Use a new segment that combines mobile and natural search visits
Answer: D
Question No: 5
A Business Practitioner needs to report on event5 by site section using a custom variable for day of week.
Which option allows the Business Practitioner to most efficiently achieve this goal?
A. Use the day of week conversion variable with full subrelations and instances
B. Use the day of week conversion variable and subrelate by site section with event5
C. Use the day of week traffic variable and correlate by site section with event5
D. Use the day of week traffic variable and participation metrics
Answer: D
Question No: 6
How do the values of calculated metrics change from March 2021 compared to December 2021?
A. The value of Order/Product Views remains the same
B. The value of Order/Product Views increases.
C. The value of Order/Product Views decreases.
Answer: C
Question No: 7
An analyst creates a Workspace based on two separate segments: A Product type = electronics
B Marketing channel = affiliate
As a follow-up analysis, the analyst wants to identify electronics sales from the affiliate channel over the past 90 days.
Which segment should the analyst create to fulfill these requirements?
A. A new segment to include segment A OR B. Then within 90 days the orders event count is greater than u201c0u201d.
B. A new segment to include segment A AND B. Then within 90 days the orders event count is greater than u201c0u201d, Product type = electronics
C. A new segment to include segment A. Then within 90 days the orders event count is greater than u201c0u201d.
D. A new segment to include segment B. Then within 90 days the orders event count is greater than u201c0u201d.
Marketing channel = affiliate
Answer: D
Question No: 8
The analyst has been provided the video metrics and variables shown in the exhibit as a part of a solution design reference (SDR).
Given the complete implementation shown, what reporting option is available within Adobe Analytics?
A. Video heartbeat
B. Video milestones
C. Video time played
D. Video completion rate
Answer: A
Question No: 9
An analyst wants to share a segment with all 300 members of the u201cExecutiveu201d user group except for two individuals.
How should the analyst share the segment with the desired population?
A. Share the segment with specific users individually
B. Permanently edit the u201cExecutiveu201d user group
C. Un-share the segment with individuals from the u201cExecutiveu201d user group
D. Share the segment with a newly created user group
Answer: A
Question No: 10
Given the report provided in the exhibit, which search campaign has greater potential to increase revenue provided the ability to increase the number of unique visitors?
A. Show all for Searchu2026
B. Order u2013 Credit Card Decline
C. Summer Sales
D. Kol Hans
Answer: D
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