Down To Date AD0-E452 Free Practice Questions For Adobe Audience Manager Architect Certification

NEW QUESTION 1
A client needs to send marketing emails using Adobe Campaign to all customers who have logged in to the website within the past 30 days but have only bought products at a retail store location. These customers are represented in AAM using the segment name of "1st Party: Recent Visitor - Retail Shoppers."
Which identifier should an architect use to meet these requirements?

• A. Declared ID
• B. Experience Cloud ID
• C. Profile ID
• D. AAM UUID

Answer: A

NEW QUESTION 2
A company wants to remove specific customers from a single trait using an onboarded batch file. What prefix and filetype should an architect use to accomplish this goal?

• A. d_unsegment and a .sync file
• B. d_unsid and a .overwrite file
• C. d_unsegment and a .overwrite file
• D. d_unsid and a .sync file

Answer: B

NEW QUESTION 3
A marketing specialist for a hotel company is designing an email campaign in Adobe Campaign to increase loyalty among its occasional hotel visitors. The specialist has access to all of the company's audiences from AAM, but has a limited budget. The specialist does not want to annoy customers who are unlikely to find this promotion compelling or do not qualify.
The campaign will award customers a free weekend night for use on a future trip if they have booked three weekday nights.
Which traits should be used to meet these requirements?

• A. resort_stays > 5 AND membership_level=platinum
• B. resort_stays > 2 OR visited_hotel_page=true
• C. business_stays > 3 OR leisure_stays > 5
• D. business_stays > 10 ANDcan_email_flag=false

Answer: D

NEW QUESTION 4
A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web touchpoints.
Which two prerequisites are needed for this integration to function? (Choose two.)

• A. Key-Value Data Format
• B. Provision SFTP for audience transfer
• C. Provision for Profiles and Audiences
• D. Experience Cloud service
• E. Google Publisher Tag Cookie Destination

Answer: CD

NEW QUESTION 5
A client leverages Audience Manager and Target. The client wants to use AAM segments to drive their personalization and optimization efforts using Adobe Target in the most efficient way possible. The client recently completed their implementation but does not see any segments in Target.
The client's Experience Cloud ID service implementation and Target implementation have been validated. Both library versions are up to date.
Which implementation component is the client missing?

• A. Adobe Target Mbox
• B. Server-side forwarding
• C. Experience Cloud Shared Audiences
• D. Audience Manager Declared ID

Answer: C

NEW QUESTION 6
A large bank wants to develop the taxonomy to manage its assets in the Audience Manager given the following criteria:
• Collects site activity data from multiple websites set up for a respective Line of Business (LOB)
• Has extensive data available in the CRM system on its current customers
• Tracks media in DMP (Display, Video, Search, Social, etc.)
• Has multiple teams and partners using the data available within Audience Manager for audience development
• Uses Audience Manager as a central platform to develop and activate audiences in owned and paid channels What should an architect recommend to meet these requirements?

• A. Create one folder for each LOB and store all Traits in a single folder by LOB so that Traits are easier to search
• B. Create a separate parent folder for each data source under all Traits, and child-folders to represent the LOB
• C. Create a single folder and store all Traits together irrespective of the LOB for the ease of management
• D. Create a separate folder for each trait so that each Trait is stored separately

Answer: B

NEW QUESTION 7
A customer wants to analyze AAM segments to understand how those segments perform. The customer wants to understand:
• Frequency of visits
• Purchasing habits
• Demographics
What should an architect do to meet these requirements?

• A. Set up an Adobe Analytics Cookie Destination
• B. Enable the Profile Merge Rule using Last Authenticated Profile
• C. Enable the Profile Merge Rule using Current Device Profile
• D. Map the Adobe Analytics report suite(s) within an AAM Destination

Answer: D

NEW QUESTION 8
A travel company wants to segment users based on their activity across a maximum of four devices. Which Profile Merge Rule configuration should be used?

• A. Current Authentication Profile + a Data Source + No Device
• B. Last Authentication Profile + a Data Source + Current Device Profile
• C. No Authentication Profile + a Data Source + Current Device Profile
• D. Current Authentication Profile + a Data Source + Profile Link Device Profile

Answer: D

NEW QUESTION 9
A company is interested in providing customers with incentives to try its store branded products instead of name branded products. Through a loyalty program, customers share their purchase information with the company and are rewarded withloyaltypoints.
Which two data points are necessary to meet the requirements? {Choose two.)

• A. Household size
• B. Price data
• C. Zip codes
• D. Product Categories
• E. Rewards ID

Answer: DE

NEW QUESTION 10
A company wants to onboard single campaign lists to the same data source each month to re-engage with their current customer. The company wants to ensure that the customer can be a part of multiple campaigns.
Which file type should an architect recommend to meet the requirements?

• A. .split
• B. .csv
• C. .overwrite
• D. .sync

Answer: D

NEW QUESTION 11
A client wants to re-target their site visitors with an off-site display ad. Internal analysis shows that a customer returns to their site on average once every 90 days. However, users are being removed from the "Site Visit" trait qualification every 60 days in AAM.
What should an architect recommend to the client to solve this problem?

• A. Implement server-side forwarding of the UUID
• B. Set the frequency cap for all segments to be greater than 60 days
• C. Reset the Audience Manager Module within the appMeasurement library
• D. Increase the Time To Live (TTL) expiration value

Answer: D

NEW QUESTION 12
Which statement represents the steps for generating a Customer Data Feed (CDF)?

• A. Architect can begin self-service set up using a secure, customer-specific Amazon S3 bucket to start CDF file delivery
• B. Audience Manager generates CDF files hourly and stores them in a secure, customer-specific Amazon S3 bucket
• C. Architect can begin self-service set up using a secure, customer-specific on-premise file location to start CDF file delivery
• D. Audience Manager generates CDF files daily and stores them in a secure, customer-specific on-premise location

Answer: A

NEW QUESTION 13
A customer wants to update all trait rules in AAM. Which API sequence should the customer use?

• A. GET/traits/PUT/traits/ic:{integrationCode} POST/traits/validate v#
• B. GET/traits/ PUT/traits/{sid} POST/traits/validate
• C. POST/traits/ POST/traits/list PUT/traits/{sid} POST/traits/validate
• D. GET/traits/ PUT/traits/{sid} POST/traits/bulk-delete

Answer: B

NEW QUESTION 14
What is contained in a Customer Data Feed (CDF) export file?

• A. Event Time, Request Parameters, and DPID captured by an event call
• B. Only User IDs and segment IDs captured by an event call
• C. Only user IDs, trait IDs, and segment IDs captured by an event call
• D. User, trait and segment IDs and all parameters captured by an event call

Answer: D

NEW QUESTION 15
A banking client wants to use Audience Manager segments for an upcoming site-personalization campaign. The campaign is promoting exclusive credit card upsell opportunities for a group of high value customers. Prospects and unqualified customers must not see this messaging.
Which Profile Merge Rule should an architect recommend to meet these requirements?

• A. Current Authenticated + Current Device
• B. Current Authenticated + No Device
• C. Last Authenticated + Profile Link
• D. Last Authenticated + Adobe Co-op

Answer: B

NEW QUESTION 16
An architect needs to devise a plan to capture user activity give:- the following scenario:
• A credit card company plans to run an acquisition program in partnership with a hospitality company.
• The hospitality company agrees to advertise the credit card company's product offer on its website to its current customers.
• The hospitality company redirects its current customers to the credit card company's website to apply for the credit card after clicking on the advertisement.
• The hospitality company wants to track the members' actions on the credit card application pages in Audience Manager.
What should an architect recommend to meet these requirements?

• A. Deploy Audience Manager tracking pixel on credit card application pages
• B. Activate loyalty members' data using the services of an onboarding partner
• C. Deploy Audience Manager DIL code on credit card company website
• D. Enable server-side forwarding with the credit card company

Answer: A

NEW QUESTION 17
A company recently implemented Adobe Analytics and needs to enable server-side forwarding to integrate with Adobe Audience Manager. The architect has checked the debugging tool to verify that server-side forwarding is ready to be enabled.
The server-side forwarding is not ready to be enabled.

What is causing this issue?

• A. Experience Cloud ID Service is not set up
• B. Customer ID is not present
• C. d_nsid should be 1
• D. d_cid_ic is not returning a hashed value

Answer: A

NEW QUESTION 18
A client implements Search and Display media partners' remarketing pixels on its website to re-target site visitors with product offerings.
• None of these media partners currently have integration with the Audience Manager.
• The client has implemented Audience Manager as its SMP solution to create richertarget audience segments user to data points enabled from otherdata sources including the client's CRM system, media, site behavior, third-party data services, and email programs.
• The client wants to leverage these richer data sets to enhance the efficiency of the remarketing programs. Which approach should an architect recommend to activate the audiences from Audience Manager into the
platforms of these media partners for targeting?

• A. Share audiences via server-to-server destination
• B. Leverage Customer Data Feed to share audiences with the media partners
• C. Implement the media partners' remarketing pixel on more webpages
• D. Share audiences via URL type destination

Answer: A

NEW QUESTION 19
A high-tech client that caters to privacy-conscious customers reports that 70% of their website visitors use Ad Blocking software. The client still wants to serve personalized messaging to visitors on www.mysite.com using AAM segments.
Which option should an architect implement to meet this requirement?

• A. Cname the demdex.net domain to demdex.mysite.com
• B. Create a Profile Merge Rule using "No Authentication Profile"
• C. Post a message requesting visitors to disable ad blocking software
• D. Enable first-party Adobe Analytics domain and server-side forwarding

Answer: D

NEW QUESTION 20
An architect is evaluating a company's business requirements against its marketing technology investment. The architect notes that the company has integrated Adobe Analytics and Adobe Target but that they are not currently leveraging Adobe Audience Manager (AAM).
Whichthree business requirement suggest a need for AAM? (Choose three )

• A. Sharing audiences across the Experience Cloud
• B. Promoting personalized content on the same hit
• C. Managing user fatigue with frequency capping
• D. Tracking user behavior on the company's web properties
• E. Incorporating CRM data with hundreds of attributes
• F. Enriching first party data with third party demographics

Answer: CDF

NEW QUESTION 21
A travel company plans to show different product banners to website visitors based on their lifestyle, browsing behavior, and average spending per year. Which top-level trait foldersshould an architect recommend?

• A. Flights, Hotels, Car Rentals
• B. Adobe Target Cross-Channel Messaging Tool, Ad Server
• C. Sports Enthusiast Cart Abandonee High Spending Customer
• D. Third party, Analytics, CRM

Answer: C

NEW QUESTION 22
A travel site plans to quickly re-target its customers who bought airline tickets with rental car offers. The company needs to leverage Adobe Audience Manager to send qualified segment data from the ticket purchasing site to its media targeting platforms to send offers where there is not a standard pre-existing integration.
Which approach should an architect recommend to meet these requirements?

• A. Contact Adobe consultant to transfer data
• B. Extract and upload to SFTP approach
• C. Server-to-Server Destination approach
• D. URL Type Destination approach

Answer: B

NEW QUESTION 23
A client recently enabled the Audience Analytics functionality between Adobe Analytics and Adobe Audience Manager. The client recently mapped several segments from Audience Manager to Analytics, and one segment does not show any population in Analytics.
The client provides the following information:
* 1. Experience Cloud ID service is implemented.
* 2. The segments use offline propensity model traits.
* 3. The correct Report Suite has been selected in the Analytics destination.
Which item should the architect confirm to begin troubleshooting?

• A. Server-side forwarding is enabled.
• B. The segment has a real-time population.
• C. ID syncs are enabled.
• D. The segment uses a Device Graph merge rule.

Answer: B

NEW QUESTION 24
A client wants to send audience segments to a search partner via a URL Type Destination. The client wants to usethe samebase URL for sharing allaudience segments with the search partner so that the client Audience manager team will not be required to add the search partner’sURL each time a segment needs to be shared.
Which configuration setting should an architect recommend to the client besides Name and Description?

• A. Type Cookie, Data Export Label, Serialize Enabled, Base URL, Secure URL Delimiter
• B. Type URL, Auto-fill Destination Mapping Enabled, Base URL Secure URL Delimiter
• C. Type URL Serialize Enabled, Base URL Secure URL Delimiter
• D. Type Cookie, Serialize Enabled, Base URL Secure URL, Delimiter

Answer: C

NEW QUESTION 25
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